Cassidy Welter, Author at StartUp Mindset

4 Traits of Healthy Mentor Relationships

5 years ago

Oh, the mentor/mentee relationship. Heralded as a necessity, a privilege, and as a boon, the relationship is put on a pedestal for up and coming entrepreneurs and their more seasoned counterparts. We admire mentee and mentor [..] read more

How to Smoothly Integrate New Team Members into Your Business

Find Your Way

Business Team Training Listening Meeting Concept

Cassidy Welter

5 years ago

5 Comments

At some point in time, your startup will need to move beyond a one-man show and bring others on board. Hiring the right people to expand your team beyond its core is an exciting step in the expansion of your startup, and [..] read more

How To Separate Self Identity from Work Identity

Entrepreneurial Lifestyle

Cassidy Welter

5 years ago

0 Comments

You are not your career. You are not what you do from 8 to 5, your salary, or what you put down on your W-2 or a 1099. You are not defined by your entrepreneurship or startup mentality, though these can certainly be part of [..] read more

How to Respond to Negative Criticism About Your Product/Brand

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Cassidy Welter

5 years ago

3 Comments

Our media cycle is 24/7 365 days of the year, and shows no sign of slowing down. People can express their joy, disgust, love, and hate within seconds, and broadcast their thoughts to millions around the world. From cable [..] read more

How to Generate Earned Media for Your Startup

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Cassidy Welter

5 years ago

1 Comment

I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..] read more

How to Conduct Market Research, Without Hiring an Outside Firm

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Cassidy Welter

6 years ago

4 Comments

By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..] read more

Generation Z Has Entered the Workforce. Here’s What You Need to Understand About Them

Entrepreneurial Lifestyle

Cassidy Welter

6 years ago

1 Comment

Have you seen the current list of things that Millennials have ruined? Before I even filled in the Google search bar, it suggested that they had ruined not only brunch and America, but everything. We’ve ruined wine corks, [..] read more

How to Save Money as an Entrepreneur

Entrepreneurial Lifestyle

Cassidy Welter

6 years ago

2 Comments

Owning and operating your own small business is an accounting feat in and of itself. Balancing the books, juggling payments and payroll, and making ends meet can be difficult for even the most financially savvy owner. With [..] read more