Shopify has added Apple Pay to its payment options. The multichannel, cloud-based platform that is designed for medium-sized and small businesses is one of the first companies that have publicly stated that it is now offering this payment option.
According to Jason Normore, the Engineering Director at Shopify, the mission of Shopify is to enable merchants to provide the best experience to their customers.
“Currently, online shoppers encounter a lot of friction when trying to purchase items on a mobile device. Apple Pay can help provide consumers with seamless purchase experiences”, Normore said in a company statement.
This is why the announcement that the platform will from now accept Apple Pay is very exciting to merchants. Following this announcement, over 2750,000 medium-sized and small businesses are preparing the foundation for providing the best shopping experience to customers on Mac, iPad and iPhone.
According to the ecommerce giant, over 60% of all checkouts on Shopify stores are from mobile devices. However, only 40% of all visitors complete their purchases. In the past, online shoppers have been facing challenges when trying to buy items using mobile devices. This announcement comes as a relief to many online shoppers and merchants.
Easier Customer Checkout
With Apple Pay on Shopify, buying is now easier than it has ever been. Customers can purchase with a simple touch on iPhone, Mac and iPad. Shopify allows merchants to activate Apple Pay in different payment gateways. This enables them to give customers a better checkout experience while boosting conversion rates. All a merchant has to do is to activate Apple Pay on the settings of their Shopify and Shopify does the rest.
Customers using Apple, iPhone 6 and iPhone 6 Plus can make secure payments at merchant stores once Apple Pay has been activated. This is because they just tap their devices in front of the Shopify POS reader after which immediate payment processing occurs.
This reduces register wait times since customers do not have to sign in for transactions. Additionally, the functionality of Apple Pay can be added via the iMessage Apps SDK. This means that merchants can personalize iMessage conversations with shoppers as long as they accept in-message purchases.
The change is expected increase the amount of sales processed due to the ease of purchase. By launching Apple Pay on Shopify, Apple is taking on giant, Paypal in the online shopping world.
Apple Preparing to Compete with Paypal
Previously, Apple Pay could only be used in select iOS apps, as well as at physical retail stores. During the Apple Worldwide Developers Conference (WWDC) 2016, Apple announced that Apple Pay is coming to the web this fall.
If you don’t know what that means, it means that Apple has targeted Paypal’s bread and butter. We should be prepared to see Apple payment options beginning to appear along side Paypal options in the near future.