5 Ways to Make Networking Work for You
Somehow, the idea of “networking” has developed a bad reputation among many people, probably because their expectations aren’t set right. They equate networking with business cards or instant results or do not [..]
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The Importance of Mastering Small Talk In a World of Digital Communication
I took the liberty of looking up the actual definition of “small talk,” just to get a better idea of how something so habitual to our lives has garnered such a bad reputation. It turns out, it’s had one for quite some [..]
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The Right Way to Pitch When Someone Asks “What Does Your Business Do?”
At some point in time, or at a lot of points, we’ve all been asked the question, “So what is it that you do?” As entrepreneurs, this question carries the subtext of, “So what is that your startup actually [..]
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7 Steps to Build Healthy Relationships with Your Coworkers
If you’re working full time, you likely spend 40 (or more) hours per week with your coworkers. You more likely spend the majority of your waking hours during the week with your coworkers than you do with your significant [..]
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How to Find a Co-Founder for Your Startup
Having a good co-founder with the same vision may help drive your business. Guy Kawasaki suggests that a co-founder should also have the same commitment to that vision as you. However, your co-founder should be [..]
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10 Tips for Growing Your Professional Circle Without Networking Meetings
When someone tells me that an event could be a “…good networking opportunity…” my palms get sweaty and I feel a little sick to my stomach. I’ve never been good at schmoozing or selling things or [..]
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7 Things Every Marketing Plan Should Have
A marketing plan is a blueprint that maps out the advertising efforts that a company will perform during the year. This plan indicates the business processes that are going to be performed so as to achieve set marketing [..]
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[Video] Quick Explanation of SEO and Why it is So Important
Most people have heard of SEO and have a general idea of how it works. Others don’t have a clue. If you fall somewhere in the middle, Search Engine Land and Common Craft have collaborated to develop a quick [..]
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