LinkedIn is the foremost community of professionals in the world. As a tool for recruiting, it’s unparalleled but it also serves a greater function. A robust presence on LinkedIn with meaningful content creation and [..]
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Somehow, the idea of “networking” has developed a bad reputation among many people, probably because their expectations aren’t set right. They equate networking with business cards or instant results or do not [..]
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I took the liberty of looking up the actual definition of “small talk,” just to get a better idea of how something so habitual to our lives has garnered such a bad reputation. It turns out, it’s had one for quite some [..]
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At some point in time, or at a lot of points, we’ve all been asked the question, “So what is it that you do?” As entrepreneurs, this question carries the subtext of, “So what is that your startup actually [..]
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If you’re working full time, you likely spend 40 (or more) hours per week with your coworkers. You more likely spend the majority of your waking hours during the week with your coworkers than you do with your significant [..]
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Having a good co-founder with the same vision may help drive your business. Guy Kawasaki suggests that a co-founder should also have the same commitment to that vision as you. However, your co-founder should be [..]
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When someone tells me that an event could be a “…good networking opportunity…” my palms get sweaty and I feel a little sick to my stomach. I’ve never been good at schmoozing or selling things or [..]
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A marketing plan is a blueprint that maps out the advertising efforts that a company will perform during the year. This plan indicates the business processes that are going to be performed so as to achieve set marketing [..]
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