The 5 Types of Advertising Agencies You Need to Know Before Hiring One
Marketing and advertising agencies come in all shapes and sizes. From small boutique shops to large international firms, there’s no shortage of options for businesses looking to outsource their marketing efforts.
With [..]
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20 Easy Offline Marketing Ideas to Any Business Can Use
Offline marketing is a form of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards to promote a product or service. There are many [..]
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Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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How to Integrate Offline and Online Marketing in Your Business
When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..]
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What is Offline Marketing and Why Should You Be Using It?
Offline marketing is still very important in any business’s marketing strategy. While online marketing has been generating the most buzz in recent years, offline marketing can still deliver results for your business [..]
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5 Things Business Owners Need the Most Help With
New business owners face a lot of challenges. From marketing to accounting and everything in between, there’s a lot to keep track of. It’s no wonder that many small business owners feel overwhelmed by all the [..]
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Understanding the 4 Cs of Marketing and How to Incorporate Them into Your Business Practices
As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next [..]
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11 Ways to Grow Your Small Business With Video Marketing
Did you know that video marketing is an extremely effective way to grow your small business? According to a study by Wyzowl, 81% of marketers say video has helped them directly increase sales, and 87% have said that [..]
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How to Incorporate Nostalgia Marketing into Your Business
Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen [..]
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How Market Research Can Make or Break your Startup
People are always surprised to learn that Apple didn’t invent the mobile phone or the mp3 player. Still, they were the first company to combine those two devices into one: the iPhone. Like Apple, successful startups [..]
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