The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
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Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
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I remember hearing those words right at the beginning of my business, during a Start your Own Business Course (SYOB). At the time I was thinking it all sounded very holistic to me. I as a Sole Trader, personally felt I [..]
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Shopify makes an affordable and easy to use Ecommerce platform that makes it suitable for Direct to Consumer (DTC) brands. Its out-of-the-box functionality allows you to quickly start and grow your business.
To get even more [..]
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If you’re an entrepreneur or small-business owner, you’re used to making lots of decisions throughout the course of the day. While it’s estimated that the average adult makes around 35,000 “remotely conscious [..]
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As a young startup, you probably get to wear many hats. And even if you’re successful enough to have a team of people helping you to build your empire, chances are that you or your team are not yet maximizing your [..]
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Who here just simply hates sorting out their content every, single, month? It’s definitely a toughie to create something fresh and engaging and having to come up with a unique spin on something that no doubt has already [..]
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This is becoming a very common scenario for me as an independent content marketing strategist. A highly ambitious founder approaches me to take on the role of Content Marketing Officer (CMO) of his brand new startup. He [..]
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