If your business is your baby, you may spend a lot of time personalizing your marketing. Alternatively, if you are hustling with a business idea, you may focus on automation. Both are necessary, and when you can balance the [..]
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How often have you heard (or maybe said), “Facebook ads don’t work” in the last year? I get it. You feel that your product is worth its weight in gold and you’ve done everything the gurus have told [..]
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The world is changing, and evolving in ways we never imagined. From technology, to the job market, to the way we communicate, our society is a vastly different place than it was just a few decades ago. While some may agree [..]
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Self-care is a buzz word that is regularly thrown around, but too often it’s overlooked, not fully understood, or deprioritized. This is especially true for busy entrepreneurs or small-business owners, who have no clear [..]
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When it comes to business ventures, many entrepreneurs enter this voyage with the idea of being the “boss” and having that independence. They will be the one in charge. They will make the rules, create the company [..]
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Do you really know your customers? When it comes to marketing, we’ve been taught that you must know your target market. To do that, you have to get into their heads. There are various tools that are supposed to give you [..]
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Have you been struggling to close your prospects? You’re not alone. Most of us get fixated on sales funnels, driving traffic, social media posting, guest blogging, link building, and things of that nature which are [..]
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If you are a business owner, you probably want to make some difference in the world. Many companies have made a difference. Building your company up in a way that positively impacts society needs to be done in a genuine way. [..]
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