Influencers have an expanding role in the marketing success of businesses as more CEOs take the leap to collaborate with them. However, you may be on the fence when it comes to adding an influencer into your marketing [..] read more
For every business leader, their interests or ideas of what goes into making a company successful are probably different. However, there are some core responsibilities that many entrepreneurs should be responsible for when [..] read more
What does it take to be a success? “Steven Spielberg is a guy who works for Steven Spielberg,” actor Dustin Hoffman said when asked about his experiences working with the famed director. The message behind [..] read more
Life can be unpredictable. Even if you’re doing everything right with your business, a crisis can occur that jeopardizes its health. For a small business, you might not have the resources to bring things back in [..] read more
So you want to generate business by starting a blog. Specific rules always come into play for business blogs, so it’s worth considering them all before beginning your journey. Let’s take a look at the [..] read more
Do you know when the idea of a sales funnel came out? That was 1924 (a concept proposed by William W. Townsend) according to most experts. Here’s a tidbit of what Townsend wrote in his book, which is today associated [..] read more
The most successful companies have a solid brand. Apple, Nike, Google, Twitter, etc. We are able to identify these companies just by glancing at their logos, even without any other identifiers. They enter into our brains, [..] read more
Your own growth is going to extend to the growth of anything you’re involved in. That includes your professional life. If you have a business, growing yourself will enable your business to thrive too. You might think [..] read more
Fraud has been the reason for many businesses going to the drains. Fraud leads to massive and irreversible financial losses, and worst of it all, it tarnishes an organization’s image and reputation. The most [..] read more
As an entrepreneur, you are often filling multiple roles in your business. At times, you act as the CEO, marketing specialist, customer service, and Human Relations (HR) among many others. With a constant stream of emails, [..] read more
