Although social media can play a significant role in the success of your business, it doesn’t have to be the end-all-be-all of marketing. Developing a strong marketing strategy means learning to take advantage of all the opportunities that are available to you – not just the ones that are trending.
Social Media Isn’t Everything
Despite what persistent ads might lead you to believe, social media isn’t the only way to market your business on or offline. The internet is a rapidly growing space with limitless marketing potential just waiting to be tapped into.
Up to 39% of marketers claimed that offline marketing strategies were vital to their all-around advertising endeavors. That’s not even including the vast possibilities available to you when you use other online resources. Rather than obsessively focus on following trends and gathering likes, take advantage of the unique benefits other, more traditional marketing strategies have to offer.
1. Use Email Campaigns
Build a strong, reliable contact list you can consult when sending email campaigns. You may not realize it, but most people – approximately 4 billion users – check their inboxes every day, even if it’s just a quick glance.
When you send an email campaign to contacts you’ve accumulated, you’re putting your brand in their daily line of sight. If you’ve already gathered their contact information previously, you can almost guarantee they’re interested in your company and are thus more likely to open your campaign and check it out.
2. Post Deals on Groupon
Groupon is a coupon-saving app used by consumers looking to get a good deal on a purchase. 24 million people regularly use Groupon for shopping and virtual coupon clipping – an audience you shouldn’t let slip through your fingers.
Groupon offers unique perks for businesses who decide to use its services, including no upfront costs. Groupon only charges users fees after coupons have been saved and used by customers, making it a low-risk opportunity.
Groupon isn’t just for large corporations, either – they cater to over 1 million small businesses across the globe. The signup process is pretty simple, too – just enter some basic information and your account can be completely set up within 24 hours. This is a quick and convenient way to directly offer deals to customers.
3. Host an Event
Hosting an event is a great way to gain attention from potential customers while having some fun. Signing up as a vendor or guest speaker at public events can also do a lot for your business’s local reputation, which in turn builds trust with your community and target audience.
You can host events live on the internet as well, and you don’t have to use social media to do it. Video and streaming apps like Discord make it possible to host a live webinar, giveaway, or workshop without stressing about what’s trending or using the right hashtags.
4. SEO (Search Engine Optimization)
SEO, also known as Search Engine Optimization, is a highly effective marketing strategy that centers around including keywords in your website and online content to improve its visibility on search engines. Online content doesn’t move itself, after all. As a business owner, one of the best things you can do for your company is learn to implement SEO into your website.
When a potential customer completes a Google search related to your industry, you want your company on that first page of listings. Think about your own personal Google usage – how often do you really go to the second page of Google? For most people, the answer is almost never. With SEO, you can ensure that your company’s website reaches the viewers it needs to.
5. Start a Podcast – or Be a Podcast Guest
Podcasts are on the rise, and their popularity only increases with each passing day. There are over 383 million podcast listeners worldwide, and that number is expected to exponentially increase by the end of this year. There are podcasts for everything under the sun, from educational topics and personal stories to business owners like you looking to reach an audience.
If starting a podcast seems a bit daunting, try being a guest star on one instead. Many podcasts include guest speakers as a way to excite listeners and gain more traction. If your business is related to a niche industry, offer to speak as a field expert on a smaller-scale podcast. Not only can this give your company some attention, but it shows that you know what you’re talking about.
6. YouTube Videos
Don’t make the mistake of underestimating the power of Youtube. YouTube is a growing video platform whose success has made millionaires out of everyday users. YouTube sees over 2 billion active users on a monthly basis – a truly staggering statistic. Taking advantage of this highly popular platform can mean reaching new heights as a business owner just by posting content regularly.
If your content does well online, YouTube will monetize your videos and you might even see a check in the mail. Not only is this a great way to make some extra income, but it’s also an opportunity to further develop your brand’s online presence.
7. Go Offline
Another way to reach potential customers is by utilizing offline marketing. Offline marketing is any type of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards to promote a product or service. Although these are the more common methods, there are a number of ways to promote your business using offline marketing.
Doing things such as going to networking meetings, giving a lecture or presentation, or handing out branded items can all help spread the word about your business. Offline marketing is still important for branding for many businesses. Learning to integrate offline and online marketing will help diversify your marketing efforts which means you will be less dependent on social media alone.
In the end, your business will only be successful as long as you continue to adapt and change. The economy is fickle and known to fluctuate, so you never truly know what to expect. Keep an open mind and remember never to stop learning about what’s new and what’s working for other business owners. Learning to market with multiple strategies and platforms can keep your business at the top for years to come.