It used to be that people looking for work were looking for the highest salary or a job that was convenient. The candidates today have a different objective when looking for work. It’s more about the diversity of culture within an organization. Actually, that’s what you should be looking to do as well. Not only do you attract the best employees, but you also have a company that is diverse enough that you can weather all storms and solve all problems.
Benefits of Diversity in the Job Place
When you have a diverse team, you benefit from reaching new goals that weren’t possible before. You also get a bunch of different perspectives, which can change your company in ways you never dreamt possible.
In numbers, a diverse company culture can boost your financial performance by 62%. The fact that nearly 80% of companies are making it a priority to have a diverse team says there’s some value to it. The culture cultivated in your company will determine what kind of people you have working there. It will determine what the office life is like on a daily basis, and the performance of the company will be reflected in this.
We will explain how to create a company culture full of diversity, how to create a job posting to get the candidates, and how to showcase the talent that already exists within your organization.
Why Diversity Matters
If you could create replicas of one employee to do all the work, would you do it? The answer is probably no, because you understand how that would negatively affect your business. A variety of different characters within your organization keeps things interesting. There’s a greater chance of hitting all targets when you have creative people, leaders, and analyzers. It also makes the office more interesting.
Various Points of View
If you don’t hire a diverse bunch, this will show in all areas of business. When there is diversity, there are a bunch of points of view. This can ensure that no stone goes unturned in terms of ideas, innovation, and opportunities. In the Harvard Business Review, it was reported that there is 70% more likelihood of a diverse company capturing a new market.
Better Chance of Solving Problems
A team of people who are vastly different in their ways of thinking and communicating have been found to outperform during problem solving. As different people interact together, new ideas are sparked. If you have a team that all thinks the same, it’s almost like having just one person to solve a problem. Diverse teams can feed off each other, and some will excel in times of need, while others will excel with a different set of problems. Companies with diverse teams have been found to have nearly 20% more revenue. This is based on a study done by the Boston Consulting Group.
So how can you attract a variety of different personalities to your team? You want people to want to work with you. Here are a few tips.
1. Create The Culture First
So you want to have a diverse team but your company doesn’t currently have the basis to hold it. You first want to look at the team you have. How are you treating them? Are you encouraging them or facilitating them to be themselves? Do you give them the freedom to use their natural talents and skills at work? Between co-workers is there a cohesiveness and support? Does everyone respect each other’s thoughts and opinions? Does your mission statement indicate that you embrace diversity?
If not, then it’s time to reflect and figure out how to turn it around. To hire diverse candidates and put them into a non-diverse working environment will stifle them. Chances are, they will leave fairly quickly. Alternatively, they’ll stay and change their diverse ways, probably with a sense of bitterness that will poison the rest of the office environment. Sounds bleak, doesn’t it? Make sure that you’re not creating a miserable situation for a new employee. They deserve better than that.
Be ready to be open, and to support ideas that are “out of the box.” If you’re a micro-manager, you’re going to have to throw that mindset out of the window. It simply can’t work in this environment. Be really ready to be open to different thoughts within the workplace. This will give them confidence and make them feel more free to offer up opinions that could be quite valuable. You don’t want employees who aren’t being themselves, so support them to show their true strengths in the workplace. This is going to give you a good feeling as well, because you’re allowing people to shine. This does a lot for work ethic, loyalty, and all-around productivity.
2. Highlight Diversity When You’re Looking for Staff
If you’ve gone through the trouble to create a diverse team, you want to make sure you advertise this when you put out a job posting. You want to emphasize how important diversity is at your workplace. Indicate that everyone is welcome to apply and that you are looking for those who want to be fully supported on their ideas. It should be inclusive to all. Choose your language and words properly.
Keep in mind that a word like “competitive” will appeal to men but not to women. On the other side of the coin, if you use a word like “passion,” you are speaking to a woman, while subconsciously deterring men. Steer clear of any words that are gender-coded and may deter people from applying. Use language that is straightforward and creates the image of “we are open to all and can’t wait to hear from you.”
You also want to make the application process as easy as possible for people. If it’s too complicated, many of the brilliant and bright candidates will ditch it. It will tend to feel like a barrier that you have intentionally put up. This sends out the message that you don’t want them, and this message could be to anyone, even the most qualified. You may want to add a survey to your application form. This will give you a good idea of whether the person will be a good fit for your company.
3. Show the Diversity in Your Company
You will want to show candidates that you already embrace diversity in your company. Most people are going to research the companies they are interested in working for. What will they see when they look up your business? Do you have social media accounts that show your diverse company culture? You should. Any company write up about employees should talk about how important inclusion is to your company, how you have benefitted from this, and welcome more of it to your team.
You need to be fairly obvious that you’re a business that welcomes and celebrates cultural diversity. Candidates don’t want to guess, so it’s up to you to be clear and offer up a feeling before they ever walk through the door of your business. Have a company website that is exciting, and back it up with social media accounts. Show all of the different people you have working for you.
Take pictures of the people who work for you. Not head shots. Pictures during an office party, people on their lunch break chilling out in the lunch room together. Give people an idea of how it looks like when they are working for your company. So you’ll want to make sure it looks rewarding and that everyone is welcome. Hire a photographer or better yet, see if anyone in your office enjoys the hobby of photography and wouldn’t mind taking pictures. This celebrates that person’s diversity and their passions in life.
You have to be really real about your inclusiveness. You have to genuinely want a diverse culture within your office. This makes it a lot easier to promote, and allows you to naturally put it into practice every single day. If you’re only doing it for the bottom line, this is probably going to be fairly obvious. Chances are though, once you focus on having a diverse group of people, you’ll notice the benefits.