20 Easy Offline Marketing Ideas to Any Business Can Use
Offline marketing is a form of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards to promote a product or service. There are many [..]
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10 Online Businesses You can Start Today From Home
While most businesses today also operate online, there are many types of businesses that can operate solely online. Online businesses tend to be much easier to manage than other types of businesses. Generally, there [..]
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Understanding the Direct Sales Business Model
Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this [..]
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Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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How to Integrate Offline and Online Marketing in Your Business
When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..]
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What is Offline Marketing and Why Should You Be Using It?
Offline marketing is still very important in any business’s marketing strategy. While online marketing has been generating the most buzz in recent years, offline marketing can still deliver results for your business [..]
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5 Types of Business Decisions You Should Understand
Good business decision making involves identifying and analyzing various options, comparing those options, and choosing the one that maximizes your company’s profitability. In other words, it’s about [..]
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5 Things Business Owners Need the Most Help With
New business owners face a lot of challenges. From marketing to accounting and everything in between, there’s a lot to keep track of. It’s no wonder that many small business owners feel overwhelmed by all the [..]
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4 Things to Do When Your Business Is Failing
When a small business starts to fail, things can be terrifying. If you’re not prepared and don’t know what to do, it can quickly become an even scarier situation. But there are ways to survive hardships and get [..]
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Understanding the 4 Cs of Marketing and How to Incorporate Them into Your Business Practices
As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next [..]
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