With an estimated user platform of 1.440 billion users, Instagram is a hot market for all types of businesses. When used effectively, it can be a handy tool in your marketing campaign. Many Instagram users are using the app to fulfill their love of clothing, gorgeous pictures, lifestyle inspirations, and adventure.
Let’s look into how to start a clothing business on Instagram as well as how to engage with your followers, how to tie in your website to your profile, as well as how to keep your following growing with great pictures and trendy videos.
Why Clothing Businesses Do Well on Instagram
A third of Instagram users have bought an item of clothing after seeing a post on the platform, according to one study. This is a big deal and a huge opportunity for a new clothing brand. For a new clothing brand, Instagram is a marketing platform with built-in users that respond positively to clothing and fashion brands.
One of the obvious reasons why clothing brands on Instagram perform so well is due to the platform being a visual-first app. Although you can post videos and text on Instagram, photos and stories still rule.
This is contrary to Facebook and Twitter where text is still the dominate medium and TikTok where video shorts dominate. Although it is still possible for clothing brands to have success on other social media platforms, Instagram still currently holds the greatest potential.
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Set Up an Instagram Shop
Setting up an Instagram Shop is pretty simple. The app has a specific area called the Commerce Manager that can walk you through the steps.
By setting up an Instagram shop versus just a personal profile you can have access to more feedback on how your posts are coming across to your followers. It can even give you some of the best times to create posts to get the most engagement.
While many will want to see an actual website before making a purchase, having an Instagram shop gives your customer the ability to make purchases directly from your posts and can be another great tool for your clothing business.
Have Your Own Website
When you have your website it gives customers more confidence in your overall business. With scammers running rampant in the online world knowing this step has been completed can give you a leg up on the competition that doesn’t have their website.
Be sure when you have your website that you have a distinct look and feel for your brand and that you are consistent across when presenting your clothing products. It also needs to be easy for the customers to navigate and provide a quick and easy option for purchases.
Hashtags can be one of the quickest and most efficient marketing tools you can use but you have to be mindful of how you use them. Hashtags give you the ability to not only get your brand name out there but also give you the ability to name collections and special events and get the word out quickly!
You can use hashtags to encourage your followers to share their photos with the hashtags and be entered in different contests or giveaways. This marketing tool of using word-of-mouth can spread your brand name to potential customers in your niche.
The main rule is to make sure you aren’t overusing hashtags. If you have more hashtags at the bottom of your post than you have words in the post itself people aren’t going to take the time to decipher through each one.
Take Great Product Pictures
Instagram is known for great pictures. The competition is going to be very high so it’s important to make sure that when you post a picture of your products that it is of high quality and makes your followers want to give it a like, follow and purchase!
You can find inspiration by searching other businesses in your niche as well as just researching the best ways to capture the clothing products that you are selling.
Reels are a hot topic currently on Instagram and if you use them correctly you can be showing up in newsfeeds before people even follow your page! There’s something about a short video that catches people’s attention more than a still picture and helps the follower feel more connected to your brand and products.
This is a great opportunity to show some behind-the-scenes looks with your employees and maybe even some blooper reels of what it took to make your final videos. Being relatable to your followers is a huge utilization of videos on this platform!
Find People to Model Your Items
You can have the most beautiful clothing products on the market but if all of your posts are still pictures of videos or the same models all of the time you could miss out on people who simply don’t connect to the images. Finding a variety of models with different sizes and body types will help to build your following and be inclusive to a larger audience.
This also presents a great opportunity to collaborate with other social media influences and your followers. Send some of your clothing products to others and have them use your hashtags so that you can then reshare them on your page helps promote your products and their page. A win-win for everyone.
Asking your followers to use your brand hashtags after making a purchase can also build engagement as you can reshare their posts and make them feel more connected with your products while also creating a broader range of followers. Instagram is a great space for collaboration and less about competition!
Instagram is an amazing tool and needs to be involved in your overall marketing campaign. With such a huge audience and the ability to spread your product and message so cost-effectively you will want to do your research and capture great pictures and videos, build a brand of consistent hashtags and build up those followers!