Janette Getui, Author at StartUp Mindset

Here’s Why You Need to Rethink Your Sales Funnel

6 years ago

Do you know when the idea of a sales funnel came out? That was 1924 (a concept proposed by William W. Townsend) according to most experts. Here’s a tidbit of what Townsend wrote in his book, which is today associated [..] read more

4 Signs that Let You Know It’s Time to Start Outsourcing

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Janette Getui

6 years ago

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Let’s get something clear right off the bat. At some point, whether you like it or not, and even if you have all the energy in the world, you’ll need to bring in some extra help to grow and scale your [..] read more

5 Super Simple Steps to Start Building a New Audience if You’re Getting Started Online

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Janette Getui

6 years ago

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This is a common scenario. An aspiring digital entrepreneur lands a great idea and decides to take a risk and build a business from scratch to monetize his or her idea. Months go into product development, theorizing, [..] read more

Are Online Influencers Really Making Money or Just Making Noise?

Finance

Janette Getui

6 years ago

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By now you’ve heard of YouTubers, Bloggers, Instagrammers, and other types of online influencers who’ve made it big in social media. They’re somehow managing to make a living either posting a blog, [..] read more

7 Effective Questions to Ask Yourself When Crafting a Great Story for Your Audience

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Janette Getui

6 years ago

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The ancient technique of storytelling has, in recent years, been granted the joy of being more than just a pass time activity at home or in social places. We are learning to acknowledge the value of a good story in a [..] read more

5 Social Media Trends You Need to Be Aware of

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Janette Getui

6 years ago

2 Comments

We all know that social media is no longer just an afterthought or a supplemental marketing channel for our businesses. Today more than ever, social media has become a significant player in our client communications. [..] read more

18 Lessons For 2019 to Boost Your Content Marketing Game

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Janette Getui

6 years ago

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As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson. It also means that you always need to have your [..] read more

7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them

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Janette Getui

7 years ago

1 Comment

As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..] read more

3 Things Tech Startups in the Travel and Hospitality Industry Need to Know to Succeed

Entrepreneurial Lifestyle

Janette Getui

7 years ago

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The travel tech industry is booming. It might have something to do with the fact that we are traveling more than ever before and we rely heavily on technology to make our travel experience seamless. Unfortunately, most [..] read more

Why Starting Your Business With Almost No Money is a Good Thing

Finance

Janette Getui

7 years ago

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Let’s be clear here. Starting and running a successful business is no easy task. It doesn’t matter how much capital funding you’ve got. The road will be bumpy. But there is some good news. In this day and [..] read more