Janette Getui, Author at StartUp Mindset

7 Effective Questions to Ask Yourself When Crafting a Great Story for Your Audience

Find Your Way

7 months ago

The ancient technique of storytelling has, in recent years, been granted the joy of being more than just a pass time activity at home or in social places. We are learning to acknowledge the value of a good story in a [..] read more

If Your Content Marketing Efforts Haven’t Been Working, Here Are Three Things to Get You Out of the Weeds

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Janette Getui

8 months ago

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Doesn’t it suck when you see everyone online talking about how great content marketing is, yet you can’t seem to make it work? A professional beauty blogger and YouTuber recently reached out to me on LinkedIn [..] read more

5 Social Media Trends You Need to Be Aware of in 2019

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Janette Getui

8 months ago

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We all know that social media is no longer just an afterthought or a supplemental marketing channel for our businesses. Today more than ever, social media has become a significant player in our client communications. [..] read more

18 Lessons For 2019 to Boost Your Content Marketing Game

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Janette Getui

10 months ago

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As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson. It also means that you always need to have your [..] read more

7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them

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Janette Getui

10 months ago

1 Comment

As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..] read more

3 Things Tech Startups in the Travel and Hospitality Industry Need to Know to Succeed

Entrepreneurial Lifestyle

Janette Getui

11 months ago

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The travel tech industry is booming. It might have something to do with the fact that we are traveling more than ever before and we rely heavily on technology to make our travel experience seamless. Unfortunately, most [..] read more

Why Starting Your Business With Almost No Money is a Good Thing

Finance

Janette Getui

12 months ago

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Let’s be clear here. Starting and running a successful business is no easy task. It doesn’t matter how much capital funding you’ve got. The road will be bumpy. But there is some good news. In this day and [..] read more

4 Things To Avoid During A Sales Pitch

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Janette Getui

12 months ago

0 Comments

The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..] read more

7 Effective Questions to Ask Yourself When Crafting a Great Story for Your Audience

If Your Content Marketing Efforts Haven’t Been Working, Here Are Three Things to Get You Out of the Weeds

5 Social Media Trends You Need to Be Aware of in 2019

18 Lessons For 2019 to Boost Your Content Marketing Game

7 Things Small Startups are Doing Wrong When it Comes to Brand Building Plus How to Fix Them

3 Things Tech Startups in the Travel and Hospitality Industry Need to Know to Succeed

Why Starting Your Business With Almost No Money is a Good Thing

4 Things To Avoid During A Sales Pitch

Be the entrepreneur you were meant to be. It all starts with your mindset