Janette Getui, Author at StartUp Mindset

The Number One Marketing Mistake You Could Be Making That’s Costing You Money

Find Your Way

5 months ago

As an entrepreneur running a small or medium-sized business, chances are that you’re focusing on all the wrong things when it comes to marketing. And it could be causing you to waste a lot of time and money. How can [..] read more

5 Street-Smart Tips to Overcome Self-doubt as an Entrepreneur

Entrepreneurial Lifestyle

Janette Getui

6 months ago

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As a writer, mother, and bootstrapping queen (trust me I’ve built everything from scratch with just pixie dust and a smile), I have a Ph.D. in battling the gremlin better known as self-doubt! Raising a family, writing [..] read more

3 Natural Productivity Hacks That Will Save You Time And Money: It’s not what you’re thinking

Entrepreneurial Lifestyle

Janette Getui

6 months ago

1 Comment

Productivity apps that are supposedly guaranteed to make you a high performer on steroids are a dime a dozen. There are so many apps to choose from, both free and paid. Have you noticed? I’m guessing you have at least [..] read more

5 Key Ideas From Airbnb’s Brian Chesky to Help Grow Your Startup

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Janette Getui

7 months ago

1 Comment

Thus far, the trend of multimillion-dollar tech startups has been associated with whiz kids who’ve attended Harvard or other high profile schools. Far from being the classic tech story child, this former hockey player [..] read more

3 Content Marketing Tips To Fast Track Your Buyer’s Journey

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Janette Getui

8 months ago

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How well do you understand your customer? Most business owners are spending big bucks on digital marketing and content creation without proper planning and a clear understanding of whom they are talking to, or what stage of [..] read more

3 Things You Must Know to Become a Better Writer as an Entrepreneur

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Janette Getui

8 months ago

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Since content marketing is such a buzz these days, even the most average entrepreneur who wants to thrive is faced with the daunting reality that he or she must learn to express ideas and engage more directly with the [..] read more

3 Mistakes to Avoid When Using Email Marketing to Generate LinkedIn Leads

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Janette Getui

9 months ago

3 Comments

There are tons of awesome social media platforms actively fighting for your time and attention each day. As an entrepreneur focused on growing a successful startup in the shortest time possible, the microwave model is [..] read more

What Makes Your Ideal Clients Tick? 6 Questions to Help You Get into the Their Minds

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Janette Getui

9 months ago

3 Comments

Imagine being able to have an edge over your competitors. Coming in as an underdog, bootstrapping your way up, and actually gaining momentum so fast, others call it a Midas touch. Why? Because each product or service that [..] read more