A study by market research firm, Nielsen, showed that 92% of customers trust recommendations that came from friends and family. Word-of-mouth is a powerful marketing force that is based on trust that you can nurture and have [..]
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Finding a following for your business can be tough, but it is so rewarding. There are so many new businesses popping up each day, especially online. Sometimes, it seems like you are screaming in a crowded room and no one can [..]
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If you’re relatively new at owning an online business, and it begins to slow down during summer, don’t worry. There is plenty you can do to make your business better. Consider summer as breathing time to get things done. [..]
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It’s 2017, and the time of “Dear Sir or Madam” and other eloquent phrases you can comprehend only from the third reading has passed. Phew – now all the people who have at least some connection to marketing and [..]
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How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
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Did you know that global scrapbook website Pinterest can significantly benefit your business? With over a million visitors a day, the third largest social network can be a great way to drive traffic, connect with your target [..]
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We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more revenue than executing just [..]
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No matter what your political stance is, the simple fact is that the government and the business interact on a very basic level. One of the more direct ways in which this happens is when governments use public procurement to [..]
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