9 Products That Sell the Best During a Recession
When the economy struggles, and people begin to pinch their their hard-earned pennies, there are some products that stand their ground amid turbulent times. While other products go stagnant in sales, there are a few [..]
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The High Touch Business Model and How it Works
As an entrepreneur, you’ve most likely established your startup having recognized a gap in the market. Or perhaps you’ve identified the opportunity to introduce a unique product or service that your [..]
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The Beauty Salon Business Model: Types, Advantages and Disadvantages
4 months ago
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For many people, a trip to a beauty salon is something to look forward to. Many people love the idea of going someplace to improve their looks, feel better about themselves, and socialize with others. Centuries ago, beauty [..]
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Macromarketing: What It Is and How It Works
4 months ago
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For a business to succeed, it needs to understand which marketing strategies best suit their brand and support their goals. This means deciding which marketing channels to utilize. It also means deciding which marketing [..]
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5 Key Goals for a Gas Station Business
Most people view gas stations as a simple type of business that is needed by the general public. Many people do not understand the complexities and thoughts that go into running a successful gas station business. You may [..]
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When to Consider Product-Incentive Crowdfunding Model for Your Business
The crowdfunding business model is a way for businesses and startups to seek support from individuals within their niche. It offers financial backing in smaller increments, thus building a community of individuals who [..]
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Pros and Cons of a Freemium Business Model
The Freemium business model has been around since the 1980s, but it has recently gained more popularity. The basic premise is that a company will offer a free version of its product or service, but the company will also [..]
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4 Main Types of Crowdfunding Business Models
4 months ago
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For many founders and business owners, finding funding is always a priority. This is especially true for newer businesses and startups that may not have even launched their product yet. Fortunately, there is a business [..]
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Expanding Internationally: How to Take a Brand Global
Taking your business global is more than just selling your products or services in a new country; it’s about diving headfirst into the complex world of international trade. Imagine your business as a [..]
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Micromarketing vs Macromarketing: Understanding the Difference Between the Two Strategies
5 months ago
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While there are many marketing approaches out there, two common strategies that are often compared to each other are macromarketing and micromarketing. Although they have significant differences, these strategies work [..]
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