Unless you’ve been living under a rock, you’ll know that stationery is all the rage nowadays. Colorful pens, post-it notes, and paper clips aren’t enough for the avid collector anymore – a lot of the most [..] read more
General Steps to Starting a Business There are a few general steps you need to take to start a business once you’ve identified your business idea. One of the first steps is to decide whether you will [..] read more
Today’s business environment is so competitive that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market. From technology advances to changes in consumer expectations, [..] read more
Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..] read more
The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..] read more
Working from home is many people’s dream. No hour-long commute, able to keep the pajamas on while laying on the couch, and the freedom to cook whatever you want for lunch with no one judging you is quite the life. There [..] read more
Even if you’re unfamiliar with the term, you’re likely acquainted with the Internet of Things (IoT) on a personal level. To put it simply, the Internet of Things is connecting any device to the internet and then [..] read more
Motivation drives productivity, creativity and happiness. It’s the reason we do the things we do, feel involved, create movement and inspire change. Demotivation has the opposite effect. Demotivation breeds lack of [..] read more
