The branding decisions of your startup live and die with their name. Naming carries your branding, and that carriage trickles right down to each and every product. The best brand names come easily to the tip of the [..]
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When you start a business, there are a number of challenges that arise. One of the most common is getting the word out without depleting your cash reserves. Since the survival of your business depends on [..]
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It is a sad reality that roughly 80% of all startups will fail within the first 18 months. Just making it past that first 18 months, however, is no guarantee that you will ever shepherd your startup all the way into a full [..]
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Image by Igor Ovsyannykov from Pixabay
Being an entrepreneur can offer you the luxury of traveling the world with your laptop. If your business is online or you work for businesses online as a freelancer, this is for [..]
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Let’s get something clear right off the bat. At some point, whether you like it or not, and even if you have all the energy in the world, you’ll need to bring in some extra help to grow and scale your [..]
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If you are considering the entrepreneurial journey, then you may have already weighed many of the pros and cons in taking on this new venture. From the financial aspect and its commitment, to the hours of hard work and [..]
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Having a strong corporate culture is an essential part of ensuring the long-term health of your organization. While it’s often associated with a company picnic or a teambuilding outing, corporate culture is not [..]
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Passion project business ideas tend to map from a desire to enter the most difficult, exclusive, or resource-consuming fields and markets. They’re the kind of markets that you “break into” as opposed to [..]
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