The holidays are a joyous and wonderful time of year. While some may be stressed over last-minute shopping, dinner preparations or how they are going to try and see everyone, being in the office seems like the least of their [..]
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The classic approach we’ve all heard is, “if you build it, they will come.” Many young start-ups are following this approach even today. Given the high failure rate of start-ups, I’m convinced the [..]
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Comments Off on 2 Things You Need To Do With Your Content To Get People Hooked In 2020
Before you finalize your content marketing plan for 2020, I want you to take a step back and ask yourself a simple question:
What makes people consume a piece of content in today’s digital landscape?
Whether [..]
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I remember hearing those words right at the beginning of my business, during a Start your Own Business Course (SYOB). At the time I was thinking it all sounded very holistic to me. I as a Sole Trader, personally [..]
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Shopify makes an affordable and easy to use Ecommerce platform that makes it suitable for Direct to Consumer (DTC) brands. Its out-of-the-box functionality allows you to quickly start and grow your business.
To get even more [..]
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If you’re an entrepreneur or small-business owner, you’re used to making lots of decisions throughout the course of the day. While it’s estimated that the average adult makes around 35,000 [..]
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As a young startup, you probably get to wear many hats. And even if you’re successful enough to have a team of people helping you to build your empire, chances are that you or your team are not yet maximizing your [..]
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Comments Off on Monthly Strategy Theme Suggestions for Social Media and Blogs
Who here just simply hates sorting out their content every, single, month? It’s definitely a toughie to create something fresh and engaging and having to come up with a unique spin on something that no doubt has [..]
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Comments Off on How to Boost Your Focus and Avoid the Shiny Object Syndrome
This is becoming a very common scenario for me as an independent content marketing strategist. A highly ambitious founder approaches me to take on the role of Content Marketing Officer (CMO) of his brand new startup. He [..]
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Comments Off on Skepticism and How it Helps Us in the Business World
“Why should we partner with your business?” Skepticism. Being in the business world, you probably feel as if you are met with many questions, especially ones that seem to doubt your abilities. In actuality, it [..]
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