Micromarketing: Definitions, Examples, Advantages, and Disadvantages
Effective marketing has always been a powerful tool that determines the success of a business. As industries are becoming more competitive, businesses are constantly seeking innovative ways to stand out from the crowd and [..]
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Understanding Organic Business Objectives
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In business, there are several types of business objectives to aim for. Some of these objectives can be social others are operational. Then there are organic objectives. While many have heard of operational and social [..]
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Generational Family Business: What It Is and How It Works
Many entrepreneurs dream of running a generational family business. And why not, some of the most successful brands in the world started out as family businesses. Many companies like Walmart, Chick-Fil-A and Dell Computers [..]
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Freemium Business Model: Definition, Examples, and the Pros and Cons
When diving into the world of software or digital services, many entrepreneurs find themselves considering the Freemium model. While this business model seems to be everywhere, many people still are not sure [..]
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How to Run a Business From Your Laptop
A big part of entrepreneurship is learning how to do things that we may have taken for granted when we worked for an employer. For example, daily schedules and working hours are set by employers. However, entrepreneurs need [..]
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7 Ways to Support Your Friend’s Business
As a friend, you want to see the people you care about succeed and thrive. We all want our friends, family, and loved ones to get the most out of their lives and careers. That also goes for friends who have decided to [..]
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Social Objectives of a Business: What They Are and Why They’re Important
In 1970, American economist and statistician Milton Friedman wrote a groundbreaking essay in the New York Times on the purpose of business. In it, he states that “There is one and only one social responsibility of [..]
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Supervisor Problem Solving: Steps to Improving This Vital Skill
As all leaders are, supervisors are frequently confronted with challenges that test their problem-solving skills. These skills are not just a part of the job; they are the essence of effective leadership and [..]
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10 Companies That Started Small and Made It Big
One of the most exciting things about starting a business is not knowing just how big your venture will get. You may have to start with just yourself and a laptop but you could grow into having an office space and [..]
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5 Target Markets for a Clothing Business
Starting a clothing line is an exciting but sometimes challenging ride. Not only do you need to create unique and comfortable clothing and styles, but you also need to find customers who want to pay for your [..]
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