Pinterest has reached a major milestone in its journey by passing the mark of 150 million monthly active users for its service, as per an official company announcement released recently on Thursday. This is a staggering 38% increase over its previously announced user count of 100 million monthly active users last September.
Becomes one of the most popular social apps
This is an important milestone for Pinterest, which competes against a host of other popular social apps for users’ mobile phone time. With more than 150 million visual searches that are performed monthly on Pinterest, there are above 1 million businesses that have signed up for the service and tens of thousands of them actively advertising on the platform.
Driving a positive year-on-year growth
The company has been working on expanding its available ad offerings. Pinterest is also bullish about creating new content formats and launched their video ads platform this summer, as a tool that’s going to boost the company’s revenue in the coming times. According to the research firm L2, Internet marketers who run digital video ads are expected to spend $12.82 billion in 2016 alone, which is way higher from the figure of $7.7 bn for the previous year.
Figures that break the common conception
According to the stats shared by Ben Silbermann, the company’s chief executive, more than 50% of the profiles on Pinterest, and 3 out of 4 new signups, come from outside the US. And though Pinterest has been typically regarded as a social platform for women, 40% of its new users are actually male. This figure is up 70% as compared to this same time last year.
Is it really a major success?
Though many would claim that the 150 million MAU mark doesn’t seem like a big thing in the world of social media, especially in front of the giants like Twitter and Facebook. But Silbermann has a different way of looking at it: “Pinterest is more of a unique personal tool than a social one. People don’t use it to see what all their friends are doing, but instead, they come here to find new ideas to try out, to see which ones they really love, and also learn something about themselves in this process.” SOURCE: Pinterest.