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OCR technology was first created in the 1990’s as a means to improve business efficiencies with regard to document collection, handling, and storage. Many companies, especially large conglomerates, have [..]
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How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
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The Ottawa-based e-commerce platform Shopify currently has a number of sales outlets for their merchants including Amazon, Facebook (and Facebook Messenger), Pinterest and Buzzfeed. Now, Shopify has added eBay as a new [..]
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We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more revenue than executing just [..]
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No matter what your political stance is, the simple fact is that the government and the business interact on a very basic level. One of the more direct ways in which this happens is when governments use public procurement to [..]
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Aside from social media, email marketing is one of the most cost-effective ways to connect with your customers and build a relationship with them. However, extreme care must be used when doing email marketing. This is [..]
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I first heard about fidget spinners about a month ago from my niece, my nephew, and all their friends. We have tried countless times to get our hands on them locally to no avail. The more I shop for them online, the more I [..]
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What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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