Comments Off on There’s More to Naming Than Meets the Eye: Using Psychology to Create Brand Names
The branding decisions of your startup live and die with their name. Naming carries your branding, and that carriage trickles right down to each and every product. The best brand names come easily to the tip of the [..]
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Comments Off on Defeating Cancer and Unlocking Precision Medicine: Interview with Quantgene Founder Jo Bhakdi
As entrepreneurs, we sometimes feel the pressure to move as fast as we can to grow and generate revenue. The pressure can come from investors, our peers, or even our own minds. But, if we are patient and focus [..]
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When you start a business, there are a number of challenges that arise. One of the most common is getting the word out without depleting your cash reserves. Since the survival of your business depends on [..]
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Comments Off on 5 Super Simple Steps to Start Building a New Audience if You’re Getting Started Online
This is a common scenario. An aspiring digital entrepreneur lands a great idea and decides to take a risk and build a business from scratch to monetize his or her idea. Months go into product development, theorizing, [..]
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Comments Off on 12 Books You Should Before Starting a Business
Luckily, when you decide to start a business, there are tons of resources available to you to help your journey. There are books out there that can help with every little thing imaginable, and it might even give you [..]
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Photo by Tracy Le Blanc from Pexels
If you want to succeed on social media when marketing products and services, you need to know when you should post your content. Whether you are posting images, [..]
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Comments Off on Are Online Influencers Really Making Money or Just Making Noise?
By now you’ve heard of YouTubers, Bloggers, Instagrammers, and other types of online influencers who’ve made it big in social media. They’re somehow managing to make a living either posting a blog, [..]
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Hiring is one of the most difficult parts of putting together a project. It requires balance, tough budget decisions, a lot of forecasting the future, and a hunt for the right talent with the right personality and [..]
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Have you read any epic, inspiring reads lately? Something that brings value to your own business ideas? There’s a lot to choose from people that have already accomplished what you hope to achieve. One of the great [..]
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Marketing is About Feelings First
Marketing is not about selling a product, it is about connecting and engaging your audience. When successful in this endeavor, your business will be the first place they will turn to when [..]
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