Not all business plans are equal. Some business plans are useless, while some are effective. This article will direct you to the different ingredients that your business plan should have.
Simplicity
An effective [..]
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We’re Humans, Not Machines
Decisions define our lives; we sift through hordes of information to make crucial ones that go on to map our life’s trajectory. As humans, we are lauded as rational beings capable of thought [..]
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What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Social media is great tool for businesses today, but it can be short lived when it comes to growing your traffic and customers. You might start off with a great initial reaction from a social media post, but soon your [..]
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Depression. A condition that affects 350 million people in the world. For an illness that causes so much strife, it is amazing that it has only started getting more spotlight in our present day. With the rise of social media [..]
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Keeping up in the restaurant industry is tough. With new restaurants popping up every day, it can seem difficult to keep up. If you own a restaurant, you know all too well the challenges of making more money in your [..]
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It is undeniable that marketing is essential to any business—including yours. Without marketing, you would have no way of finding new customers, and without customers your business has no purpose.
However, if you [..]
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With all the focus on the latest and greatest technology in marketing, it’s easy to overlook some of the marketing techniques that have stood the test of time for several years now. Before there was targeted display [..]
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