Personalization is a favorite topic in marketing circles. It’s always been an excellent way to build value and increase response rates and engagement. It’s not complicated if you consider it. When someone [..] read more
Influencers have an expanding role in the marketing success of businesses as more CEOs take the leap to collaborate with them. However, you may be on the fence when it comes to adding an influencer into your marketing [..] read more
So you want to generate business by starting a blog. Specific rules always come into play for business blogs, so it’s worth considering them all before beginning your journey. Let’s take a look at the basics [..] read more
Fraud has been the reason for many businesses going to the drains. Fraud leads to massive and irreversible financial losses, and worst of it all, it tarnishes an organization’s image and reputation. The most unfortunate [..] read more
Do you know the strengths and weaknesses of your IT infrastructure or are you in a reactionary mode – hoping to react when a problem arises. Do you have at your fingertips, predictions regarding the evolution of IT in [..] read more
For a business to run smoothly, there must be excellent communication skills between employees and the employer. Although it may be challenging to keep in touch with your employees, placing the right communication channel [..] read more
I’m a visual learner. This is an interesting dynamic for me, as I am also an avid writer that can also be found reading a good book. Words are beautiful, powerful and can convey emotions when our spoken words cannot do [..] read more
Marketing is a key part of any business and is extremely important for promotion, which in turn increases profit. With today’s technology, the number of ways in which you can market a business has increased. The internet [..] read more
