Cassidy Welter, Author at StartUp Mindset

How To Separate Self Identity from Work Identity

8 years ago

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You are not your career. You are not what you do from 8 to 5, your salary, or what you put down on your W-2 or a 1099. You are not defined by your entrepreneurship or startup mentality, though these can certainly be part of [..] read more

How to Respond to Negative Criticism About Your Product/Brand

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Cassidy Welter

8 years ago

3 Comments

Our media cycle is 24/7 365 days of the year, and shows no sign of slowing down. People can express their joy, disgust, love, and hate within seconds, and broadcast their thoughts to millions around the world. From cable [..] read more

How to Generate Earned Media for Your Startup

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Cassidy Welter

8 years ago

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I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is [..] read more

How to Conduct Market Research, Without Hiring an Outside Firm

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Cassidy Welter

8 years ago

3 Comments

By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..] read more

Generation Z Has Entered the Workforce. Here’s What You Need to Understand About Them

Entrepreneurial Lifestyle

Cassidy Welter

8 years ago

1 Comment

Have you seen the current list of things that Millennials have ruined? Before I even filled in the Google search bar, it suggested that they had ruined not only brunch and America, but everything. We’ve ruined wine [..] read more

How to Save Money as an Entrepreneur

Entrepreneurial Lifestyle

Cassidy Welter

8 years ago

2 Comments

Owning and operating your own small business is an accounting feat in and of itself. Balancing the books, juggling payments and payroll, and making ends meet can be difficult for even the most financially savvy owner. With [..] read more

How to Build Brand Loyalty Even If You Have a More Expensive Product

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Cassidy Welter

8 years ago

6 Comments

What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..] read more

How to Teach Yourself to Be More Creative

Entrepreneurial Lifestyle

Cassidy Welter

8 years ago

2 Comments

I can remember being in elementary school, sitting in art class being asked to draw whatever came to mind. We had free reign, or as much autonomy as a second grader with a broken piece of crayon could have. Those kinds of [..] read more

Companies That Utilize Creativity Have Been Outperforming Their Peers. Here Are The Reasons Why

Entrepreneurial Lifestyle

Cassidy Welter

8 years ago

7 Comments

It sounds fairly intuitive that creativity and innovation would be important to a company, especially a startup that looks to break into an emerging market. It’s what sets you apart from your competitors, allows you [..] read more

How to Continue Educating Yourself Without Going Back to School

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Cassidy Welter

9 years ago

1 Comment

I love school. I’ll be the first to admit it, I’d be a professional student if the idea of piling on debt wasn’t so unappealing given the current economic and political climate. Studying for hours on [..] read more