There are so many books for entrepreneurs to read that it can be hard to know which ones are worth your time. So, I’ve decided to share some books that I believe every entrepreneur should have read before that first week of business.
The best investment of your time as an entrepreneur is learning how to run a company. Reading good books can help you do that. If you’ve recently started your own business, you may be scrambling for ways to keep your head above water. You can’t learn everything on the job, so it’s essential to seek advice, especially when starting out. On top of that, you’re now expected to act like an experienced CEO. The five books listed here will help you take your next steps as a startup confidently.
Learn how to TALK to customers-The Mom Test by Rob Fitzpatrick
Instead of asking someone if your business is a good idea, you should ask them how they think it will do. The people you’re close to will never give you the true answer to your question because they will not want to hurt your feelings. It’s important to understand that asking the right questions is just as important as listening to the answers. This book will explain how you can avoid new startup mistakes when talking to customers and use customer conversations to your advantage.
BUILD products customers want-The Lean Startup by Eric Reis
In Lean Startup, Eric Reis describes a startup as an organization dedicated to generating new products, services, business plans, or market opportunities where there is uncertainty. It doesn’t matter if you just created your startup idea on paper or you’re already a Fortune 500 company with years of experience under your belt; both can have the uncertainty that was discovered on the path of creation. When people come up with new ideas, they don’t know whether those ideas will be successful. This book explains how you can use scientific methods to figure that out at any stage of your startup.
Learn how to SELL your B2B products-Fast Forward by Martin Giese & Matthias Hilpert
Fast Forward is a great book dedicated to helping you find, win, and keep your customers. With this book’s B2B sales strategies, you will learn to grow your business revenue from zero to a million. Written by Martin Giese and Matthias Hilpert, two seasoned startup experts who know what works, what doesn’t, and how to stay ahead of your competition. The authors share more than 40 years of experience as startup founders, CEOs, senior executives, board members, and mentors in their field. This book also includes advice from over 30 top-tiered B2B startup founders.
Learn how to MARKET your product-Crossing the Chasm by Geoffrey A. Moore
Crossing the Chasm is a book that readers consider the bible for bringing cutting-edge products to larger markets. Newly revised and updated with more insights into the reality of high-tech marketing.
The book shows how early adopters of new technology are willing to sacrifice the right to say they did it first for productivity improvements. It shows us how marketers must find ways to narrow the gap between innovators/early adopters and everyone else and ultimately accelerate the rate at which new ideas are adopted.
Do it ALL in 24 steps-“Disciplined Entrepreneurship” by Bill Aulet
The book, Disciplined Entrepreneurship will change the way you think about starting a business. With a proven 24-step process, this book breaks down the steps so that anyone can learn and apply them to create a successful startup. Whether a first-time or a repeat entrepreneur, Disciplined Entrepreneurship will guide you through making a product people want.
Starting a business doesn’t have to be overwhelming, and reading these five books will help keep you from feeling so. No matter what stage you are in with your business goals, taking the time to read and educate yourself will be the best thing you can do for yourself and your business.
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