The 10X Rule: The Only Difference Between Success and Failure

Book is super motivating and can help jog marketing ideas. Author uses many examples to support his claim that putting 10x more effort than what is expected will be a difference maker. This book is not scientific at all so our information rating is just slightly above average. Instead, the author uses real business examples to make his point. The audio version is read by the author and you can hear the passion he has about business and this topic in particular so we gave this a high "motivational" rating. Note: Our favorite part is his real life story of how he used the 10x rule.