13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.
When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone call. [..]
Apple Paid Nokia $2 Billion As Payment for a Patent Lawsuit
Following a battle over patents between Apple and Nokia that worsened last December before it was resolved in May, Nokia has received an upfront cash payment of $2 billion from Apple . The details of the settlement were [..]
7 Psychology Principles to Improve Office Productivity
Almost anyone who runs an office is trying to think of ways to improve productivity without placing excess pressures on workers. If such solutions might also be relatively cheap to implement, so much the better. The [..]
How to Conduct Market Research, Without Hiring an Outside Firm
By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..]
Apple Music Vs Spotify: Who Will Win the Music Streaming War?
Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..]
Five Ways Your Marketing Department Can Boost Sales Revenue
How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
5 Reasons to Overcome Fear to Become a Successful Entrepreneur
One of the top reasons that an entrepreneur won’t succeed with their business is because they’re being held back by fear. It’s good business to be cautious when it counts, but it’s another to hold back because [..]
Generation Z is About to Enter the Workforce. Here’s What You Need to Understand About Them
Have you seen the current list of things that Millennials have ruined? Before I even filled in the Google search bar, it suggested that they had ruined not only brunch and America, but everything. We’ve ruined wine corks, [..]