Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion. People, physical proof, and [..] read more
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion. People, physical proof, and [..] read more
People in every industry and niche are scrambling to get their products and services online. The past few years have caused a shift in demand for online transactions. This isn’t a new concept; this is where we were [..] read more
When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..] read more
Have you ever thought to yourself, “I’m not a fast runner” or “History isn’t a subject I’m good at”? You might only think of these thoughts as learned behaviors about yourself [..] read more
Running any online business is both exciting, rewarding, and frustrating. On the one hand, you are creating value for people while also using your skills, expertise, and passions. On the other hand, you have to build [..] read more
With technology and a bit of ingenuity you can launch a successful business venture for around $500. These businesses might not take a lot of capital to get started but if you nurture them and do the little things right they [..] read more
With the popularity of online shopping, many people have questioned whether brick-and-mortar businesses can still compete with online models. Starting a traditional business that involves a physical location, to many, seems [..] read more
The mindset that you take on every day in your life can have a deep impact. This is also true in business. It is no secret that one of the major goals of any business is to grow in one area or another. Growing a business in [..] read more
Because they are portable and powerful enough to run a wide variety of software, laptops remain at the core of people’s digital lives. However, even if you are a technology expert, purchasing a laptop remains a [..] read more
Offline marketing is still very important in any business’s marketing strategy. While online marketing has been generating the most buzz in recent years, offline marketing can still deliver results for your business [..] read more