Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..]
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The freemium business model is considered a pricing strategy. A basic product or service (typically a digital offering such as software, media, games, or web services) is provided free of charge. At the same time, more [..]
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For over 13 seasons ABC’s Shark Tank has been a hugely popular show that has given entrepreneurs the opportunity to land capital from 6 successful investors. The show is entertaining and inspiring as viewers watch [..]
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People are always surprised to learn that Apple didn’t invent the mobile phone or the mp3 player. Still, they were the first company to combine those two devices into one: the iPhone. Like Apple, successful startups [..]
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No matter what kind of work you do, technology makes it possible to work even in the most remote of places. If you’re into camping in the wilderness but have always been held back because you need Wi-Fi to conduct [..]
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Perhaps you and your partner want to start taking photographs as a part-time gig. You may even want to eventually want to grow it into a full-time business. Regardless of your long-term goals, starting a photography [..]
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The risks that come along with owning and operating a business are factors that every business owner takes into account, regardless of the type of business that they own. This is especially true if you own a small [..]
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These days, many entrepreneurs spend more time with their computers than they do with their customers and even their families. You might even say that entrepreneurs are in a relationship with their laptops. Just like in [..]
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