Lady Gaga’s Startup Goes Out of Business
Back in 2011, Lady Gaga teamed up with a couple of venture capitalists to start Backplane, an idea that was perceived to be a high-end money making idea at the time. Backplane was started as a social network builder which [..]
How to Stay Ahead of the Competition
In a business world, competition is one thing that cannot be overlooked. There is a high possibility that your business is not the monopoly in the market as there are many other businesses that have the same product as you [..]
Paypal Drops Payment Protection: Crowdfunding Becomes Riskier
In a surprise turn of events, in a recent policy change, PayPal pulls buyer protection for crowdfunding sites and will no longer offer purchase protection on purchases made on those crowdfunding platforms. This is [..]
[Video] Mark Cuban: Why Perfection in Business is a Bad Thing
Wanting things to be perfect is a common leadership trait that many entrepreneurs posses. But sometimes, the desire we have to make everything perfect can be a detriment.
In this Business Insider video, Shark Tank investor [..]
How to Recover From a Business Failure
From small product launch failures to an entire business shutting down, there are no easy failures.
No matter how well you prepare mentally for it, a business failure can be devastating. The toll it can take on your [..]
Adobe Systems Acquires Livefyre Social Media Platform
One of, if not the leading, multimedia and creativity software companies, Adobe Systems has acquired the San Francisco based social media platform company, Livefyre.
Livefyre launched in 2009. Initially the motive was to [..]
7 Things Every Marketing Plan Should Have
A marketing plan is a blueprint that maps out the advertising efforts that a company will perform during the year. This plan indicates the business processes that are going to be performed so as to achieve set marketing [..]
[Video] How Color Influences If Your Customers Will Buy
With online sales competition increasing, businesses are going to learn how to become smarter when selling to customers. A number of online and offline marketing strategies may work to help get exposure to a brand’s [..]