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In today’s digital age, there are more marketing channels to get your business and product in front of potential customers than ever before. The marketing industry seems to change and evolve faster than [..]
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I recently had to email my manager about a change in my schedule for the upcoming week. This fell over a weekend, so I contacted him on a Sunday morning to let him know as soon as I could about this change. I was surprised, [..]
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It’s not easy to deal with mistakes. It brings you down emotionally and you may even find that you resist owning up to it. Successful people make mistakes, plenty of them. The difference is, they are willing to accept [..]
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A website is often one of the first things you set up when you are setting up a new business. You stress over it for weeks, and most likely even months, trying to make it as perfect as possible. Some entrepreneurs and [..]
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General Steps to Starting a Business
There are a few general steps you need to take to start a business once you’ve identified your business idea. One of the first steps is to decide whether you will [..]
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Today’s business environment is so competitive that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market. From technology advances to changes in consumer expectations, [..]
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Influencer marketing is an extremely effective strategy for B2C brands. It works because it’s non-evasive and helps brands tell their stories authentically. However, B2B organizations don’t typically rely on influencers. [..]
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The moment you become an entrepreneur, you automatically become both marketer and salesperson for your business. Both of these hats require certain skills and a learning curve that cannot be skipped over. Unless you want to [..]
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