There are many types of business models to choose from when starting and operating a business. However, the freemium business model continues to be a popular option for many startups and established companies. While this [..]
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Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen [..]
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In 1994, a successful hedge fund executive on Wall Street started Amazon with a vision to deliver books to people around the world. He essentially turned the idea of a bookstore into an internet based business model. His [..]
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Your company is young, and you are busy putting everything you have into growing it. So, it might seem too soon to even think about the day you sell. But the truth is, every founder should be positioning their startup from [..]
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Elon Musk has big plans for Twitter.
On April 26, 2022, Twitter accepted Musk’s offer to purchase the social media company for around $44 billion. The platform agreed to sell itself for $54.20 a share, a 38 percent [..]
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If you have a business, you understand how the internet can help you attract and retain more clients for your goods or services. However, you need to understand the different types of online marketing to ensure that [..]
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If you build it, they will come. Whether you’re interested in setting up your dream company or you’re currently running a business that needs to satisfy customers’ demands for digital options, now [..]
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There are many benefits to creating a business model, even if you’re not looking for investors. For example, setting up a business model helps you stay on target when setting up a company or revamping it. These [..]
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The evolution of technology and globalization of markets has led to stiff competition across all business sectors. Consequently, it has become more important than ever to outshine your competitors and defend your market [..]
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Have you ever asked yourself, how do I find a way to work smarter and not harder? The most successful organizations focus on the highest value activities in their business and understand how to systematically [..]
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