While you might have big dreams of creating a viral video that will bring you millions of followers, it isn’t necessary to succeed. Viral is often like the 15 minutes of fame we remember from 1980’s songs. For a [..]
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While it is exciting to be a part of startups, they can also be overwhelming at times. For instance, the initial enthusiasm of starting a company from scratch wears away when you reach the phase of promoting your band. At [..]
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Every Pitch Has Two Intentions
Over the years we’ve given talks on Pitch preparation at organizations from corporate retreats to writer’s conferences. We begin by asking participants to write down the intention of their [..]
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Apple, Inc. is one of the world’s largest corporations and deals in the manufacture, sale, and service of consumer electronics, computer software, and Internet-based products. The company was founded by Steve Jobs, [..]
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Getting your business noticed in the current cutthroat competition is crucial as a small business owner. When business owners think of this, they assume all it takes is setting up in the right location then advertising [..]
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Why should you have a business model, and what one should you use? A business model is the design and framework of your enterprise. It factors your target customer or customer base, revenue streams, financing, and [..]
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Risk is an unavoidable part of life at a startup. Some new businesses start strong before hitting a rut, while others crash and burn in just a few months. The lucky few that go on to become the success stories we share over [..]
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Every business needs a landing page that turns visitors into buyers. Creating one is not difficult but requires some effort, attention to your audience’s needs, and never forgetting your primary goal for the page. Your [..]
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