How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]
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Here are the Various Paths a Startup Can Take and Why You Should Understand Them All
The decision to start a business in tech can be a radical, albeit a highly profitable one, especially if the startup can take on the trajectory of a disruptive scale-up. The allure of lucrative returns is a pulling draw to [..]
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How to Know When It’s Time for Your Business to Pivot
There is nothing quite like having to be honest with yourself, especially when it’s about something that isn’t exactly positive. Historically, us humans are experts at avoiding these confrontations. But before [..]
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5 Essential Things to Consider Before Starting Any Online Business
7 years ago
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Everyone wants to run an online business these days, but only a few succeed in the venture. The reason for people failing is not often the lack of passion or even skill – the real culprit is the inability to know [..]
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Our New Book “The Part-Time Entrepreneur” Is Launching Next Week. Here’s How to Get It For Only $3.99
7 years ago
Comments Off on Our New Book “The Part-Time Entrepreneur” Is Launching Next Week. Here’s How to Get It For Only $3.99
Aaron Patzer, who is the founder of the hugely successful finance website Mint.com, once advised a group of Princeton University students that it may be a good idea to drop out of college, and throw yourself into your [..]
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How to Gain Website Visitors When SEO is Performing Poorly
According to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they’ll find you. Will your brand be ready to be found when your customers are [..]
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How Your E-Commerce Business Can Thrive On Amazon
For startups with products, moving into the ecommerce world is an important step in fulfilling their entrepreneurial vision. The question of where you should sell your product often lands on some of the bigger ecommerce [..]
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How to Get Better Results from Your Crowdfunding Campaign
Getting crowd funding to see your business products and ideas come to fruition is an all-or-nothing outcome. Either your crowdfunding campaign meets the goals you set out and you get to develop your idea, or you go home with [..]
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3 Important Things to Know About Using Alibaba for Your Business
7 years ago
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Everything great about Alibaba is true, and then some. But there are also nuisances and pitfalls to avoid.
1. Language
Most Chinese companies hire new college graduates who can speak passable English for sales. [..]
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Recognizing Key Trends in Order to Carve Your Niche in the Tech Industry
There’s sweat beading down your forehead, sparks flicking past your face, and the sound of chattering gears score the meticulous pattering of fingers-on-key as you punch line-after-line of inscrutable code into your [..]
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