There is no doubt that technology has the power to give SMEs a competitive advantage against some of the largest corporations, but only if they know how to leverage it properly. In a study that compared company size with IT [..]
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There has long been a sentiment that if you work hard, you will find success. This isn’t necessarily true. You can work hard but go nowhere, much like tires spinning out in one spot. We all know that when this happens, [..]
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The travel tech industry is booming. It might have something to do with the fact that we are traveling more than ever before and we rely heavily on technology to make our travel experience seamless.
Unfortunately, most [..]
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If you’re going to launch a new product, then you need a good marketing strategy. It’s that simple.
I’ve met plenty of entrepreneurs who think all they need to do is build a good product and customers will magically [..]
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You know that cameras are a powerful marketing device. Images are crucial to a startup’s survival in any industry. They draw people to your content, help your business stand out, and they also make it appear relatable [..]
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General Steps to Starting a Business
There are a few general steps you need to take to start a business once you’ve identified your business idea. One of the first steps is to decide whether you will [..]
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Even if you’re unfamiliar with the term, you’re likely acquainted with the Internet of Things (IoT) on a personal level. To put it simply, the Internet of Things is connecting any device to the internet and then [..]
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You have already built a brand and make great products. This means that you most likely already have an eCommerce store, as well as a strong marketing foundation for your brand. But maybe you’re struggling with the [..]
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