Comments Off on Paid vs. Organic Social Media Marketing: Why You Need Both
Social networks have become a place where your customers read peer reviews, familiarize themselves with your products, and interact with your brand actively.
Given that, it’s not surprising that the number of [..]
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Comments Off on The Success of Small Business Saturday and What it Means for 2019
Small Business Saturday’s Growing Success
Originating in the U.S. in November 2010, Small Business Saturday is a counterpart to Black Friday and Cyber Monday. Founded and sponsored by American Express, Small Business [..]
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Comments Off on 18 Lessons For 2019 to Boost Your Content Marketing Game
As an entrepreneur and the key determining factor to the success of your startup be it bootstrapped or investor funded, you’re always going to be the main salesperson.
It also means that you always need to have your [..]
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Comments Off on Scalable SaaS Financial Operations: The Key to Successfully Raising Capital
By 2020, more than 80 percent of software companies will change their business model from traditional license and maintenance to subscription. Yet, many are unprepared for the unique challenges and opportunities that come [..]
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Let’s face it: Networking rarely makes it to the top of our priority list. Who hasn’t gone to a cringe-worthy networking event filled with awkward introductions and leaves with an unsatisfied feeling that you [..]
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1. You Use Keyword Stuffing
Keyword stuffing is when you overuse your target keywords. You might add them to every sentence or in all of your headings or on all of your pages. While it’s true you want to use targeted [..]
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Comments Off on How to Improve the Marketing Efforts of Your Small Business
Running a business is difficult, but one of the single hardest parts of it all is marketing. You could have the best product ever but without good marketing, people likely won’t know about it. While most companies are [..]
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As a small business owner, you face challenges that larger businesses don’t necessarily have. Tiny budgets. Not having the in-house talent to constantly produce stunning brand content and other brand aesthetics like [..]
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Comments Off on Creating a Responsive Website: Understanding the Layout First
Plenty of websites are filled with vivid colors, useful content, and appealing images. But if you take away the color, images, content, and videos, what’s left? You’ll be left with the barebones of the website: [..]
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“What’s your brand’s story?” You’ve certainly heard this questions before. It’s one of the first questions you must answer when branding your company. But if this question makes you panic [..]
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