Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other [..]
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With the cost of living skyrocketing, your company may need to reconsider its spending. April 2022 saw a 9% increase in inflation, the highest it’s ever been in thirty years, and it does not look like things [..]
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Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have increased the demand for online products and services. If [..]
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The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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People in every industry and niche are scrambling to get their products and services online. The past few years have caused a shift in demand for online transactions. This isn’t a new concept; this is where we were [..]
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When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..]
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Have you ever thought to yourself, “I’m not a fast runner” or “History isn’t a subject I’m good at”? You might only think of these thoughts as learned behaviors about yourself [..]
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Running any online business is both exciting, rewarding, and frustrating. On the one hand, you are creating value for people while also using your skills, expertise, and passions. On the other hand, you have to build [..]
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