Natural disasters occur. Hurricanes, earthquakes, and pandemics like COVID-19 can cause many to suffer physical and emotional losses. Small businesses can be destroyed when there was no plan in place if the worst happens. [..]
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Depending on the type of business, you could be starting off solo or looking to hire a team that will help you expand. But not every proprietor has enough capital to hire individuals with the expertise they need. If [..]
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Many startups are in a phase where they have no solid ground on the financial front. But it can be a serious challenge to get investors on board with their dream business and get a solid standing. The pitching of your [..]
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Making a profit for the first time is a huge milestone for any business. Whether it is a tiny one person operation or if you’re Amazon making a profit after 14 years in business, it’s kind of a big [..]
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Purpose-driven campaigns are long-term initiatives and not just marketing strategies. With the wave of the new generation and the rise of socio-political and environmental issues that we face, consumers are starting to [..]
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It seems like everyone is starting a podcast these days. From business owners and marketers to celebrities and professional athletes, podcasting is becoming the go-to option for growing a personal brand and providing [..]
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As a small business entrepreneur, you’ve probably witnessed the impact of having a social media account on a business. In your personal social media account, it is evident in your timeline or feed that businesses [..]
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Customers expect good customer service, and when you give it to them, you create loyalty in return. When you wow them and go beyond their expectations, you will leave an impression that will keep them raving about you. [..]
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