6 Tips to Avoid Burnout as a Solopreneur
If you have started a business by yourself, you know firsthand that it means a lot of long nights and cancelled plans. There aren’t enough hours in the day to get everything done. It can also get lonely. Most of your time [..]
11 Things to Do When Your Online Business Slows Down for the Summer
If you’re relatively new at owning an online business, and it begins to slow down during summer, don’t worry. There is plenty you can do to make your business better. Consider summer as breathing time to get things done. [..]
How to Generate Earned Media for Your Startup
I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..]
How to Catch the Wave of Upcoming Trends in Email Marketing
It’s 2017, and the time of “Dear Sir or Madam” and other eloquent phrases you can comprehend only from the third reading has passed. Phew – now all the people who have at least some connection to marketing and [..]
13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.
When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone call. [..]
The Benefits of OCR Systems for Your Business
OCR technology was first created in the 1990’s as a means to improve business efficiencies with regard to document collection, handling, and storage. Many companies, especially large conglomerates, have [..]
How to Conduct Market Research, Without Hiring an Outside Firm
By now, we all know that in order to sell to a customer, you have to know what they want and who they are. Getting that information is another story. Market research can tell you where to find your first brick and mortar [..]
Apple Music Vs Spotify: Who Will Win the Music Streaming War?
Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..]