Marketing and advertising agencies come in all shapes and sizes. From small boutique shops to large international firms, there’s no shortage of options for businesses looking to outsource their marketing efforts.
With [..]
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Offline marketing is a form of marketing that is not conducted online. It involves using traditional media such as print, television, radio, and billboards to promote a product or service. There are many [..]
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While most businesses today also operate online, there are many types of businesses that can operate solely online. Online businesses tend to be much easier to manage than other types of businesses. Generally, there [..]
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Although there are many reasons someone decides to start their own company, such as independence or pursuing their passion, a common motivator is to make money. Depending on the nature of your business, this doesn’t [..]
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Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other side even [..]
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With the cost of living skyrocketing, your company may need to reconsider its spending. April 2022 saw a 9% increase in inflation, the highest it’s ever been in thirty years, and it does not look like things [..]
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Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have increased the demand for online products and services. If [..]
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The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and procedure were [..]
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