Aligning Employee Goals with Company Goals
1 year ago
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Solo business owners have the luxury of setting business goals and being 100% responsible for making sure that they align with their individual goals. However, leaders, managers, and business entrepreneurs who lead a team [..]
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6 Target Markets for Makeup Artists
The work of a makeup artist is more than applying eyeshadow and lipstick. It requires a deep understanding of different skin types, facial features, and cosmetic products. They must keep up with the latest trends and [..]
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10 Goals for Office Managers to Set for Themselves and Their Team
1 year ago
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Being an office manager can be difficult and rewarding at the same time. As an office manager, you have the opportunity to lead a team, impact the business you work for, as well as grow yourself professionally. However, the [..]
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Macromarketing: What It Is and How It Works
1 year ago
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For a business to succeed, it needs to understand which marketing strategies best suit their brand and support their goals. This means deciding which marketing channels to utilize. It also means deciding which marketing [..]
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Strategic Goals: What They Are, Examples, and How They Work
Strategic business growth is a goal of most entrepreneurs and business leaders. Strategic growth is the deliberate and planned efforts of a business to expand its operations, increase its market share, or enhance its [..]
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The Lawn Care Business Model: Types, Advantages and Disadvantages
Many potential entrepreneurs who are looking for a business venture where they can start quickly, generate predictable revenue, and launch with low costs have many different options. There are many business models that fit [..]
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7 Signs Your Business Has No Brand Identity
When you look at your business’s logo, do you ask yourself, “Does this really represent the kind of company that I want to be?” It’s challenging to build a good brand identity if your business has [..]
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10 Branding Goals for Any Business to Set
Most entrepreneurs and marketers cannot state enough the importance of branding. They know that the execution of a great marketing campaign delivers exceptional results. However, some campaigns fail simply because they [..]
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The Laundromat Business Model: Types, Advantages, and Disadvantages
Many first-time entrepreneurs seek businesses that can make a profit without needing too many people, and without requiring a lot of training or expertise. While many opt for online businesses, some others would prefer a [..]
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The Importance of Implementing Email Security Protocols in Corporate Environments
Email security focuses on preventing malicious activity such as phishing attacks, ransomware, crypto-jacking scripts, and privilege escalation exploits. Most organizations have a formal email policy that outlines employee [..]
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