Using the Kaizen Philosophy to Reach Your Business Goals
You know that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market today. From technological advances to changes in consumer expectations, a lot of rapid changes are [..]
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Pros and Cons of a Freemium Business Model
The Freemium business model has been around since the 1980s, but it has recently gained more popularity. The basic premise is that a company will offer a free version of its product or service, but the company will also [..]
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Economic Objectives: What They Are, Types and Why They’re Important
Any business needs to have a clear plan on how they are measuring and achieving success. Business objectives provide companies with specific actions to pursue and reach their company goals. One of the main types of business [..]
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4 Main Types of Crowdfunding Business Models
3 months ago
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For many founders and business owners, finding funding is always a priority. This is especially true for newer businesses and startups that may not have even launched their product yet. Fortunately, there is a business [..]
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Expanding Internationally: How to Take a Brand Global
Taking your business global is more than just selling your products or services in a new country; it’s about diving headfirst into the complex world of international trade. Imagine your business as a [..]
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How to Create a More Eco-Friendly Business
3 months ago
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There’s an increasing awareness about the need for businesses, both large and small, to adopt eco-friendly practices. By now, most people are aware of the impact humans are making on the environment by producing waste [..]
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Micromarketing vs Macromarketing: Understanding the Difference Between the Two Strategies
3 months ago
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While there are many marketing approaches out there, two common strategies that are often compared to each other are macromarketing and micromarketing. Although they have significant differences, these strategies work [..]
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Should You Run a Business Alone or with a Friend? 5 Questions to Ask Yourself.
Thinking about starting your own business can be exciting, but it comes with so many questions. One question is whether you should run your business alone or with someone else. A friend, perhaps? Now while this may seem [..]
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Micro Marketing vs Niche Marketing: Understanding the Difference Between the Two Strategies
4 months ago
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Marketing has continued to evolve as technology and customer preferences have changed. Marketers have seen the effectiveness of narrowing down a mass target audience. Two marketing strategies that have come from this [..]
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How to Tackle Your Big Goals
Tackling big goals can be tricky. Sometimes as we look ahead, we can visualize where we want to end up with clarity that rivals NFL game coverage. We can close our eyes and see the business we want, the clients we long for, [..]
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