Key Target Markets for Fast Food Restaurants
The fast food industry is in a constant state of evolution. As consumer preferences shift and demographics change, fast food businesses must adapt their target markets to stay competitive. Historically, the core consumer [..]
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Understanding the Differentiated Targeting Strategy
How will you reach your customers? Should you use the same strategy to reach everyone? These are the questions that marketing professionals grapple with daily since there are so many types of target marketing strategies out [..]
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10 of the Most Successful Family-Owned Businesses
Many tight-knit families with aspiring entrepreneurs often think about starting a family business with their loved ones. Having a family-owned business can be immensely rewarding. Not only do business owners get the [..]
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How to Set Realistic Business Goals With Examples
Entrepreneurship is all about setting and accomplishing business goals. From when you make a goal to start a business to the decision to sell, running a business without goal setting is like driving a car with no steering [..]
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How to Stop Employees from Complaining About Each Other
As business leaders, we often need to bring employees together from varied backgrounds. This means hiring people who have different perspectives, personalities, and experiences. While this diversity can be great, it can also [..]
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5 Target Markets for Hair Accessories
Hair and fashion entrepreneurs have their work cut out for them. While the entire hair fashion industry is projected to grow 5.6% over the next 5 years, more and more brands are popping up trying to capture the attention of [..]
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Understanding Location-Based Marketing
It’s essential for companies of all sizes to create marketing campaigns that hit the bullseye with their target audience. One strategy that has gained momentum over the past years, delivering impressive results, is [..]
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Advantages and Disadvantages of the Peer-to-Peer Business Model
Many people today cannot imagine a world where they are unable to reach for their phone, use an app to buy a service, buy something from Amazon, or make some extra money on Etsy. However, there was a time not too long ago [..]
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10 Companies That Successfully Went Global
When starting a business, oftentimes the goal is to create a good product and make enough revenue to pay owners, staff, and suppliers. However, some businesses are meant to do more than that. Some companies are destined to [..]
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10 Mistakes New Supervisors Make and How to Avoid Them
Stepping into a supervisor position can be a big step in anyone’s career. Whether it is an entrepreneur hiring their first set of employees or a member of a team getting promoted, becoming a supervisor is an [..]
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