Lyft is expanding its monthly subscription plans to riders throughout the nation. Riders who signed into the app might have seen the option to sign up for a waitlist that allows them to pay a flat monthly rate for discounted ride-sharing trips.
“All-Access” means you can buy a $200 pass and will receive $15 off 30 rides. Potentially, the rider will save $250 if he were to take all 30 $15 rides a month. At this time, it is unclear what the size of this initial test group of the All-Access program will be but it will be available to riders nationwide. Users won’t be charged by signing up for the waitlist, but they will be giving more information about the plan.
“Testing our newest All-Access Plan is the next step in moving rideshare from one based on ownership, to one based on subscription,” a Lyft spokesperson said. “We’re excited to roll this out to more passengers in the coming weeks and continue offering Lyft’s affordable, convenient, and reliable rides.”
This most recent test follows a previous test done by Lyft in March that cost $399 a month for 60 rides or $199 for 30 rides worth $15 per ride.
Currently, Lyft is aiming to reduce America’s ownership of personal cars through their subscription program and says they believe the market for ridesharing will increase over the next twenty years.
Lyft is hoping to shift ridesharing industry to a subscription-based service, similar to Netflix or Spotify. Lyft CEO Logan Green said in a statement, “We are going to move the entire industry from one based on ownership to one based on subscription,” he said.
Photo: Thought Catalog under CC
