6 Brick-and-Mortar Marketing Strategies that Can Help Drive Store Traffic
It’s unquestionable that marketing your business directly affects its long-term success. Marketing strategies differ between various business models, but there’s something out there for everyone. If [..]
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5 Ways to Attract Clients for Your Facebook Ad Agency
Just like running any other business, operating a Facebook ad agency requires lots of marketing in order to take off and eventually succeed. A Facebook ad agency is a type of social media management business that focuses [..]
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5 Ways to Increase Sales During a Recession
Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other [..]
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How to Find a Niche for Your Online Business
Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have increased the demand for online products and services. If [..]
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Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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How to Integrate Offline and Online Marketing in Your Business
When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..]
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5 Characteristics of a Fixed Mindset
Have you ever thought to yourself, “I’m not a fast runner” or “History isn’t a subject I’m good at”? You might only think of these thoughts as learned behaviors about yourself [..]
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7 Key Activities for Any Online Business
Running any online business is both exciting, rewarding, and frustrating. On the one hand, you are creating value for people while also using your skills, expertise, and passions. On the other hand, you have to build [..]
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5 Ways to Develop a Growth Mindset
The growth mindset is a psychological concept that’s been gaining traction among educators and researchers over the past few decades. It is a way of thinking about learning that focuses on effort rather than [..]
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Advantages and Disadvantages of the Brick-and-Mortar Business Model
With the popularity of online shopping, many people have questioned whether brick-and-mortar businesses can still compete with online models. Starting a traditional business that involves a physical location, to many, seems [..]
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