In the U.S., a modern economic recession occurs on average every 6 years and lasts an average of 10 months according to NBER. This means it is likely a business owner who plans on running a business longer than 5 years will [..]
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Goal setting can be challenging, but it is important. As humans, we are a goal-oriented species. It’s what drives us to get up in the morning and work hard. We all want to achieve a better life for ourselves and those [..]
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Thanks to the advancement of modern technology, many business owners and entrepreneurs can use the internet as a marketing platform – but in today’s competitive economy, is that enough on its own? While digital [..]
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Starting a new business is a daunting task for anyone, and trustworthy advice can be hard to come by online. Although there’s plenty of work involved in starting up, it doesn’t have to be overwhelming. [..]
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It’s unquestionable that marketing your business directly affects its long-term success. Marketing strategies differ between various business models, but there’s something out there for everyone. If [..]
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Just like running any other business, operating a Facebook ad agency requires lots of marketing in order to take off and eventually succeed. A Facebook ad agency is a type of social media management business that focuses [..]
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Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other [..]
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Online businesses of all kinds have been enjoying massive growth over the past few years. The advance in technology and the change in consumer buying habits have increased the demand for online products and services. If [..]
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The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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When building your business plan, it’s important to look at all sides of your marketing strategies and make sure they are consistent, clear, and effective. We all know that online is the [..]
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