How to Start a Business with Friends
Have you ever been with a friend or a group of friends and the topic of starting a business came up? Perhaps you and your friends discussed how exciting it would be to run a successful business. Maybe that conversation led [..]
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5 Ways to Increase Sales During a Recession
Recessions are part of the business cycle. If you plan on being in business for the long run, you will need to prepare for recessions as well as learn how to survive them and come out on the other [..]
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5 Ways Outsourcing Human Resources Can Save Your Startup Money
With the cost of living skyrocketing, your company may need to reconsider its spending. April 2022 saw a 9% increase in inflation, the highest it’s ever been in thirty years, and it does not look like things [..]
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Understanding the 7 P’s of Marketing
The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.
People, physical proof, and [..]
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5 Characteristics of a Fixed Mindset
Have you ever thought to yourself, “I’m not a fast runner” or “History isn’t a subject I’m good at”? You might only think of these thoughts as learned behaviors about yourself [..]
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5 Ways to Develop a Growth Mindset
The growth mindset is a psychological concept that’s been gaining traction among educators and researchers over the past few decades. It is a way of thinking about learning that focuses on effort rather than [..]
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The 5 Best Microsoft Solutions For Small And Medium Businesses
Microsoft is a multi-billion dollar company with a global reach and a staggering portfolio. With the tools that Microsoft offers, both technical and non-technical business owners have access to running their own [..]
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Advantages and Disadvantages of the Brick-and-Mortar Business Model
With the popularity of online shopping, many people have questioned whether brick-and-mortar businesses can still compete with online models. Starting a traditional business that involves a physical location, to many, seems [..]
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Benefits of a Growth Mindset in Business
The mindset that you take on every day in your life can have a deep impact. This is also true in business. It is no secret that one of the major goals of any business is to grow in one area or another. Growing a business in [..]
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What is Offline Marketing and Why Should You Be Using It?
Offline marketing is still very important in any business’s marketing strategy. While online marketing has been generating the most buzz in recent years, offline marketing can still deliver results for your business [..]
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