White Collar Recession: What It Is and Why It Matters
It’s no secret that the American economy has spent the last several years struggling to stay afloat. Since the onset of the COVID-19 pandemic, thousands of jobs have been plunged into uncertainty and chaos. While some [..]
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Video Marketing For Startups: A Guide With Powerful Tactics
Video marketing is a powerful tool for startups looking to establish their brand, reach new customers, and drive sales. According to a study by Cisco, video will account for 82% of all internet traffic by 2022. This means [..]
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10 Companies that Failed to Innovate and Paid Dearly for It
Innovation is important for every business. As times change, businesses need to learn to create solutions that will help them adapt to shifts in consumer demand, technology, and the economic climate. When a business [..]
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8 Ways to Be More Productive After Taking a Vacation
You aren’t alone if you have ever felt like you have needed a vacation right after your vacation, especially when you have just had the most relaxing, magical, and well-deserved vacation. It can be hard to motivate [..]
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How to Motivate Underperforming Employees
In a perfect world, all employees would perform at a high level at all times. Yet, our world isn’t perfect. That’s not our reality. Every business owner will be faced with the challenge of how to [..]
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How to Find the Target Market for a Clothing Business
If you are starting out in the clothing business it’s important to establish your target market from the beginning. Doing this accurately can help increase your profits, cut out unnecessary expenditures, and get your [..]
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How Mindset Can Make Or Break A Business
According to author Roy T. Bennet, “Happiness depends on your mindset.” I would argue that success in business does too. When we study business in school, the focus is on profit and loss accounts, SWOT [..]
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7 Business Goals for a Coffee Shop
Owning a coffee shop is like owning the heart of a community; it’s a place for everyone. Most everyone has a place they like to go for coffee, tea, or a snack. A place where they can go relax and maybe socialize. If [..]
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8 Ways to Foster a Positive Workplace Culture
It is easy to identify those companies that have an amazing workplace culture. They’ve created environments that allow their teams to be focused, driven and innovative. Conversely, you won’t struggle to [..]
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7 Reasons for Low Employee Engagement
Have you ever considered how your employees perceive your business? Are they proud to tell others where they work?
You may have considered the best ways for hiring and recruiting new staff, but what happens after that? How [..]
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