Business Goals Vs Objectives: Understanding the Difference and Why It Matters

Find Your Way

Ari Bratsis

2 years ago

15 Comments

In the world of business, you may sometimes hear the terms “goals” and “objectives” used interchangeably, but they actually mean two different things. It’s important to know the [..] read more

How to Market Your Business Without Social Media

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Ari Bratsis

2 years ago

2 Comments

Although social media can play a significant role in the success of your business, it doesn’t have to be the end-all-be-all of marketing. Developing a strong marketing strategy means learning to take advantage of all [..] read more

Here are the Major Employee Concerns About the Metaverse

Grow Your Business

Ari Bratsis

2 years ago

2 Comments

Since the CEO of Meta (formerly Facebook), Mark Zuckerberg, announced the launch of the metaverse in 2021, many company employees have expressed concerns about the practicality and security of the project. Although Facebook [..] read more

The Solopreneur Business Model Explained

Business Models

Ari Bratsis

3 years ago

11 Comments

  When starting a business, it’s important to choose a business model that will prove effective for you and your company in the long run. This may surprise you, but a staggering amount of small business [..] read more

How to Advertise During a Recession

Finance

Ari Bratsis

3 years ago

1 Comment

Businesses have an abundance of options when it comes to advertising and marketing. Businesses can go with traditional advertising such as radio or television, offline marketing, or endless amounts of online advertising [..] read more

How to End a Business Partnership with a Friend

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Ari Bratsis

3 years ago

10 Comments

So you’ve realized that the business you started with a friend is starting to get a little problematic. Maybe you and your friend are no longer seeing eye to eye about the business direction. Or perhaps the stress [..] read more

6 Ways to Prepare a Business for a Recession

Finance

Ari Bratsis

3 years ago

4 Comments

In the U.S., a modern economic recession occurs on average every 6 years and lasts an average of 10 months according to NBER. This means it is likely a business owner who plans on running a business longer than 5 years will [..] read more

5 Reasons Why Marketing Offline is Still Important

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Ari Bratsis

3 years ago

5 Comments

Thanks to the advancement of modern technology, many business owners and entrepreneurs can use the internet as a marketing platform – but in today’s competitive economy, is that enough on its own? While digital [..] read more

8 Long-Term Business Goals for New Businesses

Finance

Ari Bratsis

3 years ago

23 Comments

  Starting a new business is a daunting task for anyone, and trustworthy advice can be hard to come by online. Although there’s plenty of work involved in starting up, it doesn’t have to be overwhelming. [..] read more

6 Brick-and-Mortar Marketing Strategies that Can Help Drive Store Traffic

Business Models

Ari Bratsis

3 years ago

2 Comments

  It’s unquestionable that marketing your business directly affects its long-term success. Marketing strategies differ between various business models, but there’s something out there for everyone. If [..] read more