Did you know that video marketing is an extremely effective way to grow your small business? According to a study by Wyzowl, 81% of marketers say video has helped them directly increase sales, and 87% have said that [..]
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Labeled a “dumb kid” as a child by her teachers, Barbara Corcoran has made a name for herself as a real estate mogul, author, entrepreneur, investor, and TV personality. With a net worth of over $100 million, [..]
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A subscription business model can effectively transform one-time buyers into repeat customers who generate steady, long-term cash flow. Subscription business models are attractive to many entrepreneurs because they offer [..]
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Nostalgia is a powerful marketing tool. Many brands have been using the power of nostalgia in their marketing to invoke strong positive emotions. This strategy has been uniquely effective as the Millennial and Gen Z [..]
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Whether you are a freelance photographer, writer, or developer, having the freedom to work wherever and whenever you choose is one of the greatest perks of being self-employed. At the same time, being a freelancer [..]
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The freemium business model is considered a pricing strategy. A basic product or service (typically a digital offering such as software, media, games, or web services) is provided free of charge. At the same time, more [..]
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For over 13 seasons ABC’s Shark Tank has been a hugely popular show that has given entrepreneurs the opportunity to land capital from 6 successful investors. The show is entertaining and inspiring as viewers watch [..]
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People are always surprised to learn that Apple didn’t invent the mobile phone or the mp3 player. Still, they were the first company to combine those two devices into one: the iPhone. Like Apple, successful startups [..]
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